Across Uganda, women grow most of the country’s food but rarely get to decide how it’s used or sold. Women provide the large majority of agricultural labor, yet own only a small share of farmland and are frequently left out of decisions about household income, land, and resources, even though their choices are closely tied to better nutrition and child health outcomes.

Women’s Voices in Agriculture is an interactive radio campaign broadcasting from August to mid-October 2026 on two partner radio stations, one(Buddu FM) covering Uganda’s Central region in Luganda and one(BABA FM) covering the Busoga region in Lusoga. It gives farming communities in the maize, beans, and sweet potato value chains a chance to weigh in on these issues directly. Each round of the campaign opens with a live poll question broadcast on air, followed by a one-hour talkshow where local leaders, gender experts, and farmers unpack what the results mean. The conversation moves through four connected themes over the course of the campaign: who controls household income, who holds rights to land, how disputes over money or land get resolved, and practical ways women can gain more say in farming decisions. Listener responses are compiled into shareable infographics after each round, turning everyday radio conversations into a public, data-backed picture of how decision-making power is shared, or not, between men and women on the farm.

The campaign is a collaboration between TRAC FM International, which runs the interactive radio and polling platform, and HarvestPlus, an organization working to get more nutritious, biofortified crops onto Ugandan tables. By putting women’s voices at the center of the conversation, the project aims to shed light on a simple but powerful idea: when women have a greater say in what their households grow and eat, families tend to eat better and children tend to be healthier.