Who we are
Did you know that 68% of people living in Africa depend on radio as their primary source of information? In Uganda, only 10% of people use the internet.
TRAC FM includes these communities in debates on matters of public importance such as healthcare, agriculture, human rights, climate change and governance.
Our innovative platform allows radio listeners to share their opinions during live talk shows. These responses are instantly processed into real-time visualizations for talkshow hosts, fueling discussions with experts, policymakers, and the public.
The insights generated don’t just inform the discussions—they drive action. TRAC FM’s data is used in advocacy, needs assessment, and research, turning public voices into actionable solutions.
With advancements in AI, we’re enhancing feedback analysis in local languages through advanced Speech-to-text models and sentiment analysis.
By bridging the gap between citizens and decision-makers, TRAC FM strengthens democracy, fuels informed debate and provides a unique insight into the needs of communities that hold critical yet underrepresented perspectives.
How TRAC FM works
Illustration of how TRAC FM works
1. Amplifying Voices
We turn radio into an interactive platform where public opinions drive informed debate
2. Data-Driven Dialogue
We use technology and real-time data to represent citizens in a data-driven and direct dialogue with their leaders
3. Inclusive Conversations
We use a unique blend of old and new media technologies to include remote and disconnected communities in the conversation.
The Team
Get to know the team who bring vision, skill, and innovation to every campaign.
Eunice Gnay Namirembe
Wouter
Dijkstra
Winnie
Eficia
Mohazzab
Abdullah
Amanyire
Innocent
Docus
Kusiima
Katushabe
Bonitah
Paul
Ojuman
Favourite
Tweheyo
Emillie
Imenyo
Advisory Board
Our Advisory Board brings a wealth of experience and strategic insight to help us grow, innovate, and make a lasting impact.
Geert Lovink
Edward Sekyewa
Yayeri Adiko
Esther Weller
Michael Niyitegeka
Our Partners
TRAC FM adds value to the work of partners in the media, civil society, academia and business.
