TRAC FM, in partnership with Faith for Family Health Initiative (3FHI), is launching an interactive media campaign designed to improve awareness, strengthen knowledge, and boost demand for adolescent-responsive health services across the district.

What This Campaign Will Do

1. Amplify Community Voices Through Radio

Four live talk shows on Voice of Toro in Rutooro will bring experts, young mothers, and community leaders into open dialogue. Listeners will participate through interactive SMS polls focusing on maternal health and climate-related risks.

2. Produce Data Communities Can Act On

The campaign will collect around 6,000 poll responses plus 100 structured phone surveys, offering clear evidence on service availability, barriers faced by adolescents, and community attitudes. Findings will be shared through easy-to-read infographics and reports.

3. Strengthen Climate-Resilient Health Awareness

The campaign integrates messages that help households understand how climate shocks affect access to maternal and reproductive services, ensuring young mothers can continue care even in difficult conditions.

4. Promote Youth Inclusion and Accountability

All content will be available in English and Rutooro, ensuring accessibility. Special focus will be placed on engaging girls, young women, and caregivers to shape conversations and influence community support systems.