Campaign Background
Despite Uganda’s legal framework for human rights, many citizens lack awareness or access to information about their rights. Economic struggles and cultural norms often overshadow democratic freedoms enshrined in Ugandan and international law. The Sauti Stream Campaign, through radio programming and interactive SMS polling, sought to understand public perceptions, increase awareness, and encourage informed debate on Human Rights in Uganda
Partners and Scope
The campaign was a collaboration between TRAC FM and Faraja Africa Foundation, engaging 11 partner radio stations nationwide. With participation from youth leaders of the 6th National Youth Parliament, scholars, and human rights experts, the radio talk shows and polls provided a platform to express oneself and learn more on the topic of Human Rights. The campaign reached 86 districts and received 76,610 responses to four key poll questions.
Objective and Impact
The campaign uncovered critical gaps in human rights awareness, with 64% of respondents either unaware of their rights or lacking access to information. It also highlighted that economic hardships and competing religious and traditional beliefs influence public perceptions. The campaign’s findings informed recommendations that were presented to policymakers in the Parliament of Uganda by youth leaders, calling for the creation of a national Human Rights curriculum to be taught in primary and secondary schools.
Infographics
